Your Advocacy Action Pages Must Inspire. Here’s How to Make Them So.

Kory Payne

[The write-up below is assuming that you are trying to get as many communications as possible being sent to the policymakers you’re focused on. There are other cases in which this might not be the case, but more often than not, you should be going for quantity.] Creating action pages that “take off,” or “go viral” must be emotional, informative, and inspirational in order to be effective and fun. It’s simply not enough to just copy and paste boring jargon and send it out with an appeal for actions. You are asking your audience to take time, go to your … Continue reading Your Advocacy Action Pages Must Inspire. Here’s How to Make Them So.

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Why Should I Care About Policy & What is Digital Advocacy?

Kory Payne

First, a “Politics” Recap (if this is old news, then scroll down): Remember, there are two facets to politics:  electoral, and legislative.   Electoral politics deals with elections, and policy politics deals with passing or not passing legislation.  While these are obviously tied together in some ways, they are distinct and separate too.  In this post, we will be talking almost exclusively about the latter:  the art or science of passing or not passing legislation. See Merriam Webster’s definition of politics here (which is better than Google’s definition): Definition of politics b : the art or science concerned with guiding or … Continue reading Why Should I Care About Policy & What is Digital Advocacy?