Your Advocacy Action Pages Must Inspire. Here’s How to Make Them So.
[The write-up below is assuming that you are trying to get as many communications as possible being sent to the policymakers you’re focused on. There are other cases in which this might not be the case, but more often than not, you should be going for quantity.] Creating action pages that “take off,” or “go viral” must be emotional, informative, and inspirational in order to be effective and fun. It’s simply not enough to just copy and paste boring jargon and send it out with an appeal for actions. You are asking your audience to take time, go to your … Continue reading Your Advocacy Action Pages Must Inspire. Here’s How to Make Them So.