[The write-up below is assuming that you are trying to get as many communications as possible being sent to the policymakers you’re focused on. There are other cases in which this might not be the case, but more often than not, you should be going for quantity.] Creating action pages that “take off,” or “go viral” must be emotional, informative, and inspirational in order to be effective and fun. It’s simply not enough to just copy and paste boring jargon and send it out with an appeal for actions. You are asking your audience to take time, go to your … Continue reading Your Advocacy Action Pages Must Inspire. Here’s How to Make Them So.
First, a “Politics” Recap (if this is old news, then scroll down): Remember, there are two facets to politics: electoral, and legislative. Electoral politics deals with elections, and policy politics deals with passing or not passing legislation. While these are obviously tied together in some ways, they are distinct and separate too. In this post, we will be talking almost exclusively about the latter: the art or science of passing or not passing legislation. See Merriam Webster’s definition of politics here (which is better than Google’s definition): Definition of politics b : the art or science concerned with guiding or … Continue reading Why Should I Care About Policy & What is Digital Advocacy?
How “Politics” Works When it Comes to Passing Legislation 1. Understand Controversial vs. Non-Controversial Legislation Non-Controversial It’s easiest to think of legislation as either controversial or non-controversial (obviously some bills are in-between). An example of non-controversial legislation would be a … Continue reading How Legislation (Really) Gets Passed
At Ujoin.co we work with a lot of 501c3 nonprofit organizations, and, well, I wish I had a dime for every time I hear someone tell me they’re not allowed to lobby or advocate. The big takeaway is that for … Continue reading Can a 501(c)(3) Organization Lobby? Yes, it can!
Quite often, I am asked the question: “Do legislators care about emails?” or “Do legislators respond to emails?” The answer to this question is yes, they do care, and here’s why: One Email Actually Represents Many Here’s an insider secret: … Continue reading Why Politicians Respond to Emails, Tweets, & Calls
Too many good organizations are putting off grassroots lobbying & advocacy. Here’s why you should start advocating ASAP 1. Further Your Mission (Hugely) It’s amazing what can happen with some words on paper and the stroke of a pen. … Continue reading Why to Lobby & Advocate
Four Steps to Win a Grassroots Advocacy Campaign You need to influence a policy but need some help? Follow these steps, and above all, know that you need to consider both your “inside” strategies and tactics, and your “outside” ones. … Continue reading Need to Influence a Policy but Need Some Help?
Action pages are way better, way more effective, and way more empowering than simple online petitions. We need to make a clear distinction between online petitions and online action pages. Online petitions simply collect a bunch of names around a … Continue reading Why Action Pages Are Way Better Than Petitions